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Recording of 2022 Motorsports Sponsorship Summit

Part 1 (2 hours 37 minutes)

1) ROI & Why Brands Sponsor

Alex Striler, Host, MEET THE SPONSORS

Tony Yorkman, Senior Partnership Manager, K&N

Joe Parsons, Director of Special Marketing Projects, MONSTER ENERGY

Eric Seibold, Innovations Manager, PERMATEX

Ritchie Lewis, Director of Motorsports, E3 SPARK PLUGS

2) Decks & Proposals

Alex Striler & Megan Meyer

3) Valuing Tangible & Intangible Assets (25 min)

Alex Striler & Megan Meyer 

4) Valuing Social Media (20 min)

Alex Striler & Megan Meyer, Hosts

Rich Houseman, eCommerce Operations Manager, HOOKIT 

5) SIM Racing & Virtual Sponsorships (20 min)

Jim Beaver, eNASCAR FRANCHISE & TEAM OWNER

Joe Bricky, Marketing Director, VIRTUAL RACING SCHOOL

Part 2 (3 hours 11 minutes)

6) Creating Value with Podcasts (20 min)

George Hammel, Host of THE DIRT LIFE SHOW

Don O'Neal, Cohost of RACERS IN RENTAL CARS

7) How to Post Consistently on Social Media (20 min)

Megan Meyer, DRIVEN BY SOCIAL ACADEMY

8) LinkedIn is Where the Money Is (20 min)

Patrick Shelton, Owner, MOTORSPORTS PROFESSIONALS GROUP

9) Getting Into Magazines (20 min)

Dan Schechner, Editor, PRI Magazine

Marty Fiolka, Writer, RACER Magazine

10) How to Activate at Events (30 min)

Megan Meyer, Host

Matt Martelli, CEO, MINT 400 & CALIFORNIA 300

Kevin Miller, President & CEO, USAC

11) A Sponsorship Success Story (20 min)

Alex Striler, Host

Jason Coleman, Driver & Team Owner, COLEMAN MOTORSPORTS

Julian Gill, CEO, EIBACH SPRINGS

Ted Livingston, VP Operations, KING OF THE HAMMERS

12) Final Words & What to Expect in 2023

What People Are Saying:

Excellent! I would like to have a list of the participants for future partnership consideration. Assuming each attendee learned just one thing through this Summit makes them more valuable to me than someone who hasn't. I would like to add them to my list of people I evaluate.

Tony Yorkman, Senior Partnership Manager, K&N