Part 1 (2 hours 37 minutes)
1) ROI & Why Brands Sponsor
Alex Striler, Host, MEET THE SPONSORS
Tony Yorkman, Senior Partnership Manager, K&N
Joe Parsons, Director of Special Marketing Projects, MONSTER ENERGY
Eric Seibold, Innovations Manager, PERMATEX
Ritchie Lewis, Director of Motorsports, E3 SPARK PLUGS
2) Decks & Proposals
Alex Striler & Megan Meyer
3) Valuing Tangible & Intangible Assets (25 min)
Alex Striler & Megan Meyer
4) Valuing Social Media (20 min)
Alex Striler & Megan Meyer, Hosts
Rich Houseman, eCommerce Operations Manager, HOOKIT
5) SIM Racing & Virtual Sponsorships (20 min)
Jim Beaver, eNASCAR FRANCHISE & TEAM OWNER
Joe Bricky, Marketing Director, VIRTUAL RACING SCHOOL
Part 2 (3 hours 11 minutes)
6) Creating Value with Podcasts (20 min)
George Hammel, Host of THE DIRT LIFE SHOW
Don O'Neal, Cohost of RACERS IN RENTAL CARS
7) How to Post Consistently on Social Media (20 min)
Megan Meyer, DRIVEN BY SOCIAL ACADEMY
8) LinkedIn is Where the Money Is (20 min)
Patrick Shelton, Owner, MOTORSPORTS PROFESSIONALS GROUP
9) Getting Into Magazines (20 min)
Dan Schechner, Editor, PRI Magazine
Marty Fiolka, Writer, RACER Magazine
10) How to Activate at Events (30 min)
Megan Meyer, Host
Matt Martelli, CEO, MINT 400 & CALIFORNIA 300
Kevin Miller, President & CEO, USAC
11) A Sponsorship Success Story (20 min)
Alex Striler, Host
Jason Coleman, Driver & Team Owner, COLEMAN MOTORSPORTS
Julian Gill, CEO, EIBACH SPRINGS
Ted Livingston, VP Operations, KING OF THE HAMMERS
12) Final Words & What to Expect in 2023